About Us
Our Story
Based in the San Francisco Bay Area, Serefina is a woman-centric global jewelry brand made up of a diversified mix of creators, design enthusiasts, and problem solvers.
Always inspired by our obsession with jewelry, our infatuation keeps us scouring all corners of the world for new techniques and materials - creating fresh and unexpected pieces seasonally.
From our humble beginnings in 2010 working out of our Founder's garage, Serefina was born - creating distinctive pieces of jewelry that capture global fashion trends for the empowered, confident, fearless woman.
What makes us unique
We are design leaders in the fashion jewelry industry, producing for both nation and international retailers by keeping a pulse on current trends, new techniques and innovations
All designs are realized in our San Mateo studio, through artistry and craftsmanship and cutting edge innovation and technology.
With a large library of materials, samples, vintage art, tools and techniques collected since our start 16 years ago, we are able to bring to life unique and reimagined pieces.
Very quick to act and execute, we thrive under pressure and deadlines. We understand the fashion industry moves quickly - our carrier is on standby to overnight development samples
Our in-house account management and product development teams manage all aspects of your product throughout the entire lifecycle from sampling, order placement, production, and shipping. We understand the importance of being in tune with each of our customers' needs and take pride in seeing our product from concept to store